Our Value Add
Sonoma Brands' entrepreneurial heritage allows the team to support Partner Companies in a meaningful way from day one. These capabilities are distinct among early stage investors and we believe help accelerate growth.
Sales, Marketing
& Operations
From early stage brand positioning to executing marketing campaigns and building supply chains, Sonoma Brands Capital has been there, done that, and has the know-how to build the brands of the future.
Brand
Management
Innovation is paramount to success and Sonoma Brands Capital is on the cutting edge. Packaging design, brand voice development and product launches are just a few of the team’s favorite things *wink wink*
Distribution
Feet on the street is the name of the game – Sonoma Brands Capital’s deep relationships with long tenured industry professionals and the retail, broker and distributor networks allows partner brands to plug & play with retail placement both on and off shelf.
Team
Great people make great brands. Through deep industry networks, Sonoma Brands Capital places A+ talent on leadership teams – no benchwarmers here.
Digital
Click, scroll, shop, buy. Everything is just a click away and Sonoma Brands Capital knows the importance of winning in the ever changing digital landscape. Performance marketing, media partnerships, content strategy and choosing the right e-commerce platform are just a few of the building blocks to a great digital business.
Business
Intelligence
Data is King. The Sonoma Brands Capital team is a group of skilled analysts who will dive into retail data, working alongside partner brands to build a compelling story, using consumer and category data in ways that we believe will further brand growth.